SARAH DUNANT

CASE STUDY

Sarah Dunant

Sarah Dunant is author of Blood & Beauty, a fictionalised account of the infamous Borgia family, and In the Name of the Family, her second book about the Borgia family and Machiavelli, to be published in 2017.

Liberty842 worked closely with Sarah to help her manage her social media accounts to promote the publication of the Blood & Beauty. We created content that helped to bring to life the Borgia family and the stories of their rise and fall over 500 years ago with ‘on this day’ snippets to catch people’s interest.

Content was planned to coincide with Blood & Beauty on BBC Radio 4’s Book at Bedtime, as well as Sarah’s speaking engagements and topical events, including the UK general election.

There are elections, and there are elections. Read up on one of the most thrilling in history #BorgiaPope pic.twitter.com/BufoVLuZQG

— Sarah Dunant (@BorgiaBlood) May 23, 2014

514 years ago today, Juan Borgia’s body is dragged from the Tiber with nine stab wounds. The Pope is mad with grief. pic.twitter.com/18RU7f69Yf

— Sarah Dunant (@BorgiaBlood) June 15, 2014