Holby City’s fictional HR department has been busy offering #TeamTips and sharing gossip with fans on Holby City’s Twitter and Facebook since mid 2016. Liberty842 creates and manages the ‘Holby HR’ content and tweets live during broadcast every Tuesday night.
This ramping up of engagement and the higher volume of tailored content shared with the show’s audience has seen a 200% rise in the use of the #HolbyCity hashtag when we compare the last quarter of 2016 with the same period the previous year.
Please note: the #HolbyCity On Call room is EXCLUSIVELY for On Call staff 🙄 (If you’ve lost a mango or three we have them in HR) pic.twitter.com/6rlnAPplBj
— BBC Holby City (@BBCHolbyCity) March 14, 2017
PASSIVE AGRESSIVE REMINDER! The On Call room facility should be for ON CALL STAFF ONLY! 🙄 (If anyone’s lost a mango…) #HolbyCity HR pic.twitter.com/sCJwTK2UX1
— BBC Holby City (@BBCHolbyCity) March 14, 2017
#TeamTips Avoid awkward encounters by taking the stairs! 💪 #HolbyCity HR pic.twitter.com/PVEYSrQmhv
— BBC Holby City (@BBCHolbyCity) March 21, 2017
@BBCHolbyCity another great episode 👏🏻 and I love your tweet alongs!! 🙌🏻
— Beth (@ThisIsMe___21) May 9, 2017