Just two weeks into our project for Selfridges, @MrSelfridge has been deemed Retail Week’s campaign of the week. Needless to say we’re chuffed to bits!

We’ve stepped into the glorious shoes of the ghost of Harry Gordon Selfridge on Twitter – all to coincide with the ITV programme, Mr Selfridge. We’re working closely with ad agency, 18 Feet and Rising as well as Selfridges.

The Retail Week article ends with a quote from Red Ant CEO Dan Mortimer who praises @MrSelfridge and his ability to “extend the brand personality from the store to the TV screen and onto social channels… @MrSelfridge works because it has an engaging, vivid tone of voice and focuses on conversation with followers.”

For all your fashion needs, follow @MrSelfridge for the most eloquent advice.