CASE STUDY

ESTEE LAUDER

Liberty842 delved into the future trends in the beauty market helping to develop a proposition that truly understands how Millennials think, feel and act.

We worked closely with our partner, Eight Inc, to develop consumer insights for their client, Estee Lauder, looking at developing a unique brand experience targeted at the Millennial customer.

Our research looked at innovations, trends and best practices in the beauty industry and international consumer behavioural trends.

We made recommendations about which digital technologies have particular relevance for Millennials and how they could be incorporated into tomorrow’s Estee Lauder brand experience.